Data Privacy Statement

1. Controller and contact persons

(1) The controller according to Art. 4 (7) General Data Protection Regulation (GDPR) is:
GEFRO KG
Rudolf-Diesel-Straße 21
D-87700 Memmingen/Allgäu

Mail: info@gefro.de
Phone: 08331/95950

“Controller” means the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data.

(2) Our data protection officer can be reached at:

GEFRO KG
Rechtsanwalt Johannes Meibers, LL.M.
meibers.datenschutz GmbH
Haus Sentmaring 9
48151 Münster
Mail: datenschutz@gefro.de

2. Encryption

For security reasons and to protect the transfer of personal data and other confidential content, we use SSL or TLS encryption on our website.You can recognize this in the browser line by the string “https://” and the lock symbol.

3. Your rights

(1) You have the following rights with respect to the personal data concerning you:

  • Right to information,
  • Right to correction or deletion,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data portability.

(2) You also have the right to lodge a complaint with and with a data protection supervisory authority regarding the processing of your personal data.

4. Withdrawal of consent

(1) If you have given your consent to the processing of your data, you can revoke it at any time. Such revocation will affect the admissibility of the processing of your personal data after you have provided the revocation to us.

(2) The revocation can be provided to us under the contact details given below.

5. Objection to the processing of your data

(1) You may object to the processing of your personal data at any time, provided that we base the processing on a balance of interests. This is the case if, in particular, the processing is not required to fulfil a contract with you, which we describe in the following description of the processing. In the event of such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your substantiated objection, we will review the facts and will discontinue or adjust the data processing, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing is for the assertion, exercise or defence of legal claims.

(2) You have the right to object at any time to the processing of your personal data for direct marketing purposes. If you object to the processing of your personal data for direct marketing purposes, we will no longer process your personal data for these purposes.

(3) You can inform us of your objection under the contact details given below.

6. Server log files

(1) When you visit our website, we process the following personal data that your browser transmits to our server (so-called server log files):

  • IP address
  • Date of request
  • Time of request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status
  • HTTP status code
  • Website from which the request comes
  • Transmitted amount of data
  • Browser
  • Version of the browser
  • Language of the browser
  • Operating system
  • Version of the operating system

This data is technically necessary for us to show you our website and to ensure stability and security. We reserve the right to check the server log files retrospectively if there are concrete indications for illegal use.

(2) The legal basis for the processing is, pursuant to Art. 6 (1) (f) GDPR, the preservation of our legitimate interest in improving the functionality and stability of our website as well as statistical evaluations.

(3) By default, our web server is configured to automatically delete server log files every 30 days.

7. Contact

(1) When you contact us (e.g. via our contact form), we will process the data you have provided to answer your questions. The provision of personal data is neither legally nor contractually required and not required for conclusion of a contract. We cannot answer your questions without you providing this data.

(2) The legal basis for the processing is, pursuant to Art. 6 (1) (f) GDPR, the preservation of our legitimate interest in answering your questions. If your question arises in connection with the initiation or execution of a contract with us, the additional legal basis for the processing of your data is Art. 6 (1) (b) GDPR.

(3) We delete the data that arises in this context after processing is no longer required, or restrict processing if there are statutory retention requirements.

8. Cookies

(1) When using our website, cookies are stored on your computer. Cookies are small text files stored on your hard drive that are associated with the browser you are using and that provide certain information to the entity that sets the cookie. Cookies cannot run programs or transmit viruses to your computer. They are intended to enable the use of certain features of our website, to conduct market research and to make the internet site more user-friendly, effective and attractive overall.

(2) We use so-called transient and persistent cookies for our website, the scope and mode of operation of which are explained below:

  • Transient cookies are automatically deleted when you close the browser. These include in particular session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the shared session. This will allow your browser to be recognised, for example, when you visit different subpages of our website. The session cookies are deleted when you log out or close the browser.
  • Persistent cookies remain on your device, which will allow your browser to be recognised when you return to our website after a previous visit. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

(3) The storage duration of the individual cookies can be found in the overview in the security settings of your browser. Furthermore, you can set your browser there so that you are informed about the setting of cookies and in each case can decide whether you want to accept a cookie or not. In addition, you can generally exclude the acceptance of cookies for certain cases. You can also delete cookies in your browser’s security settings at any time. However, this may mean that you cannot use all features of our website.

(4) Below we provide you with links for typical browsers, where you can find further information about the administration of cookie settings:

(5) The legal basis for processing is either Art. 6 (1) (b) GDPR or pursuant to Art. 6 (1) (f) GDPR the preservation of our legitimate interest in the best possible functionality and stability as well as the user-friendly design of our website and the optimised presentation of our offer.

9. Orders in the online shop

(1) We process your personal data if you provide it to us within the scope of your order via our online shop. The processing of personal data takes place for the purpose of processing your order. The provision of personal data is neither legally nor contractually required, but is required for the conclusion of the contract with us. Failure to provide the personal data therefore means that you can not conclude a contract with us.

(2) After completion of the contract your data will be restricted for further processing and stored until the expiry of the statutory retention periods, unless you have expressly consented that we may continue to use your data. Further use of your data by us is also possible if permitted by law. We will inform you accordingly in this privacy policy.

(3) You can voluntarily create a customer account through which we can process your data for later purchases. The processing of personal data is then carried out for the purpose of improving the shopping experience in our online shop and to simplify the ordering process for future orders in our online store. Otherwise, you would have to re-enter your order data with each order. You can delete your account at any time by sending a message to us using the contact details below

(4)  In order to process payments, we pass on the payment data collected about you to our payment service providers. If you select a payment service provider in the context of the order, who collects the payment data itself, you may have to create an account there and register with the respective payment service provider as part of the ordering process. In this case, the privacy policy of the payment service provider also applies. In addition, we will pass on your data to the shipping service provider commissioned with the delivery to the extent that this is necessary for the delivery of goods ordered by you.

(5)  The legal basis for the processing of personal data described above is Art. 6 (1) (b) GDPR.

(6)  We will forward your e-mail address to the shipping service agent responsible for the delivery, so that they can contact you for the purpose of delivery notification or delivery coordination. The legal basis for the processing of your personal data is Art. 6 (1) (b) GDPR and pursuant to Art. 6 (1) (f) GDPR the preservation of the legitimate interest of the shipping service provider, which is of overriding importance in the interests of smooth delivery, as well as your own interest in tracking the delivery.

(7)  If you enter the data of a third party (deviating delivery or billing address, different account holders for direct debit, etc.) we will process this data (first and last name, address, payment data) for the intended purpose (delivery to third parties, invoicing to third parties, direct debit, etc.).  After complete fulfilment of the purpose, the data for further processing will be restricted and deleted after expiry of the legal retention periods, unless the third party has expressly consented to us being allowed to continue using the data. Further use of the data by us is also possible if permitted by law. We will inform you accordingly in this privacy policy. To process payments, we pass on the payment data collected for this purpose to our payment service providers. For the processing of deliveries, we pass on the necessary data to the shipping service provider commissioned with the delivery, as far as this is necessary for the delivery of the goods.

The legal basis for the processing of the third party’s personal data pursuant to Art. 6 (1) (f) GDPR is the preservation of the legitimate interest and overriding interest of the customer in the processing of the order using a different delivery or billing address or a different account holder for direct debit etc

10. Contests/Promotions

(1)  We process your personal data if you voluntarily provide it to us as part of your participation in a contest or promotion. The processing of personal data takes place for the purpose of processing the contest or promotion. After complete completion of the contest or promotion your data will be restricted for further processing and stored until the expiry of the statutory retention periods, unless you have expressly consented to our continued use of your data. Further use of your data by us is also possible if permitted by law. We will inform you accordingly in this privacy policy. In order to process the delivery, we will transfer your data to the shipping service provider commissioned with the delivery to the extent that this is necessary for the delivery of goods ordered by you.

(2)  If the contest or promotion includes the delivery of goods to you, we will pass on your data to the shipping service provider responsible for the delivery, insofar as this is necessary for the delivery of goods.

(3)  The legal basis for the processing of personal data is Art. 6 (1) (b) GDPR

(4)  The provision of personal data is neither legally nor contractually required, but is required for the conclusion of the contract with us. Failure to provide the personal data therefore means that you cannot conclude a contract with us.

(5) We will forward your e-mail address to the shipping service agent responsible for the delivery, so that they can contact you for the purpose of delivery notification or delivery coordination. The legal basis for the processing of your personal data is Art. 6 (1) (b) GDPR and pursuant to Art. 6 (1) (f) GDPR the preservation of the legitimate interest of the shipping service provider, which is of overriding importance in the interests of smooth delivery, as well your own interest in tracking the delivery.

11. Newsletter with registration

(1)  With your consent, you can subscribe to our newsletter, which informs you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

(2)  To register for our newsletter, we use the so-called double-opt-in procedure. This means that after you have registered for our newsletter, we will send you an e-mail to the e-mail address you have provided, in which we ask you to confirm that you actually wish to receive the newsletter. If you do not confirm your registration within 2 weeks, your data will be blocked and automatically deleted after one month. In addition, we store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

(3)  After your confirmation, we process your personal data for the purpose of sending the newsletter. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter.

(4)  The legal basis for processing is Art. 6 (1) (a) GDPR.

(5)  You can revoke the consent at any time. Such revocation will affect the admissibility of the processing of your personal data after you have provided the revocation to us. The revocation can be provided to us under the contact details given below. Unsubscribing from the newsletter is also a revocation. Unsubscribing from the newsletter is always possible by notifying us at the contact details given below, by clicking on a link provided for unsubscribing in the newsletter, or via the corresponding form at https://www.gefro.de/mein-gefro/newsletter/newsletter-abbestellen/.

(6)  After you have revoked your consent to receive our newsletter, we will delete the personal data, unless you have expressly consented to further use or we reserve the right to further data usage, which is permitted by law and about which we inform you in this privacy policy.

(7)  We use service providers (advertising agencies, shipping service providers etc.) for address processing, address management and the sending of newsletters.

(8)  After your consent has been withdrawn, we will store your e-mail address in a so-called “blacklist” in order to be able to ensure in the future that no further newsletters will be sent to this e-mail address. The legal basis for the storage of your e-mail address on our blacklist pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate and, in the context of a balance of interests, the predominant interest in the prevention of unwanted transmission of newsletters.

(9)  The provision of personal data is neither legally nor contractually required and not required for conclusion of a contract. Failure to provide the personal data means that you cannot receive our newsletter.

(10)  We point out that we evaluate your user behaviour when sending the newsletter. For this evaluation, the e-mails sent include tracking pixels representing one-pixel image files. For the evaluation, we link the data mentioned in section 6 and the tracking pixels with your e-mail address and an individual ID. The links in the newsletter also contain this ID. With the data thus obtained, we create a user profile to tailor the newsletter to your individual interests. In doing so, we record when you read our newsletters, which links you click in these pages, which pages on the website you reach, and we deduce your personal interests from this data. The information will be stored for 13 months after unsubscribing. It is also not possible to track the openings if you have disabled the display of images in your e-mail program by default. In this case, the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above tracking is done. The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the predominant interest in an optimised marketing of our offers.

12. Advertising e-mails without registration

(1)  If we have received your e-mail address in connection with the sale of a good or service or as part of a trial-pack request and you have not objected to this, we reserve the right to regularly offer you goods or services by e-mail similar to those already purchased or those from the trial pack.

(2)  The legal bases for the processing are § 7 (3) UWG and, pursuant to Art. 6 (1) (f) GDPR, the preservation of our legitimate and, in the context of a balance of interests, the overriding interest in the promotional address of our customers.

(3)  You have the right to object at any time to the processing of your personal data for advertising e-mails.If you object to the processing of your personal data for advertising e-mails, we will no longer process your personal data for advertising e-mails. You may inform us of your objection via the contact details given below or via a dedicated link in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

(4) We use service providers (advertising agencies, shipping service providers etc.) for address processing, address management and the sending of advertising e-mails.

(5)  After your objection, we will store your e-mail address in a so-called “black list” in order to be able to ensure in the future that no further advertising e-mails will be sent to this e-mail address. The legal basis for the storage of your e-mail address on our blacklist pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate and, in the context of a balance of interests, the predominant interest in the prevention of unwanted transmission of newsletters.

(6)  We point out that we evaluate your user behaviour when sending the newsletter. For this evaluation, the e-mails sent include tracking pixels representing one-pixel image files. For the evaluation, we link the data mentioned in section 6 and the tracking pixels with your e-mail address and an individual ID. The links in the newsletter also contain this ID. With the data thus obtained, we create a user profile to tailor the newsletter to your individual interests. In doing so, we record when you read our newsletters, which links you click in these pages, which pages on the website you reach, and we deduce your personal interests from this data. The information will be stored for 13 months after unsubscribing. It is also not possible to track the openings if you have disabled the display of images in your e-mail program by default. In this case, the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above tracking is done. The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the predominant interest in an optimised marketing of our offers.

13. Mail advertising

(1)  We process your first name, last name and postal address for our own advertising purposes and send you interesting offers and information about our products by post.

(2)  We use service providers (printers, lettershops, etc.) for address processing, printing and mailing.

(3)  The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the overriding interest in advertising to our customers.

14. Credit assessment

If we pay in advance, for example, in the case of a purchase on account, in order to safeguard our legitimate interests, we may obtain a credit report on the basis of mathematical and statistical methods from InFoScore Consumer Data GmbH, Rheinstraße 99 in 76532 Baden-Baden, Germany. For this purpose, we send your personal data (name, first name and if necessary birth date) required for a credit check and obtaining of the necessary informations for the evaluation of a shortfall in payment, as well as the verification of your address (deliverability check), to  InFoScore Consumer Data GmbH. Legal basis of this data transfer are article 6, paragraph 1, point b and  article 6, paragraph 1, point f of the  EU General Data Protection Regulation (DSGVO).

Transfers on the basis of these regulations can only be effected if they are necessary to safeguard the legitimate interests of our company or third party and only if they do not outweigh the interests of the fundamental rights and freedoms of the person concerned and the protection of its personal data. You can find detailled informations regarding this ICD in accordance with article 14 of the European Geneneral Data Protection Regulation („EU DSGVO“), e.g. informations for business purpose, for data storage, about data recipients, self-disclosure rights, data deletion rights etc. on following link.

15. Blog

(1)  In our blog, where we publish various posts on topics related to our activities, you can make public comments on a post. Your comment will be published with your given name in the post. We recommend using a pseudonym instead of your legal name.

(2)  We also process your IP address, which we delete after 4 weeks. The processing of the IP address is required for us to defend ourselves against liability in cases of possible publication of illegal content. We need your e-mail address to contact you if a third party objects to your comment as unlawful.

(3)  The legal bases are Art. 6 (1) (b) GDPR and, pursuant to Art. 6 (1) (f) GDPR, the preservation of our legitimate and, in the context of a balance of interests, the overriding interest in the defence against liability claims.

(4) The provision of personal data is neither legally nor contractually required and not required for conclusion of a contract. Failure to provide personal data will result in you being unable to comment.

16. Google Analytics

(1) This website uses Google Analytics,. Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. With the statistics we can improve our website and our offer and make it more interesting for you as a user.

(2) Google Analytics is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

(4) The legal basis pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the overriding interest in the optimised presentation and the marketing of our website.

(5) This website uses Google Analytics with the extension “_anonymizeIp ()”. As a result, IP addresses are processed in shortened form so reference to a specific person can be excluded. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.

(6) The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

(7) This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID (Google Universal Analytics).

(8) You can prevent the storage of cookies by Google Analytics by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser plug-in, you can click here: LINK to prevent the collection by Google Analytics on this website in the future. An opt-out cookie will be stored on your device. If you delete your cookies, you must click the link again.

(9) The processed data will be automatically deleted after 50 months.

(10) For the evaluation of the collected data, we use a service provider as part of commissioned data processing.

(11) Information on the third party:

User terms and conditions: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy

17. Use of social media plug-ins

(1) We use social buttons from the following social networks: Facebook, Google+, Twitter, Pinterest and WhatsApp. These social buttons are not unrestricted as social media plug-ins, but are only integrated into our website using an HTML link. This integration ensures that when you visit our website no connection with the servers of the providers of the respective social networks is established. If you click on one of the social buttons, a new browser window opens in which the website of the provider of the respective social network is called up. There you can click the respective Like or Share. If necessary, you must first enter your login data for the respective social network.

(2) We have no control over the data collected and the data processes of the providers of the respective social networks, nor are we aware of the full extent of data processing, the purpose of the processing or the retention periods. We also have no information on deletion of the data collected by the provider of the respective social networks.

(3) For more information on the purpose and scope of data processing by the providers of the respective social networks, please refer to the privacy statements of these providers, which are provided below. There you will also find further information about your rights and settings options for the protection of your privacy.
• Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA
http://www.facebook.com/policy.php
http://www.facebook.com/help/186325668085084
Facebook has submitted to the EU-US Privacy Shield Framework: https://www.privacyshield.gov/EU-US-Framework

18. YouTube

(1) We have videos in our website that are stored on http://www.youtube.com and are directly playable from our website.

(2) YouTube is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) The videos are all embedded in the so-called “extended privacy mode”, which means you do not transfer data about you as a user to Google if you are not playing the videos. Google collects data only when you play the videos.

(4) We have no control over the data collected and the data processes of Google, nor are we aware of the full extent of data processing, the purpose of the processing or the retention periods. We also have no information regarding deletion of the data collected by Google. Google also operates servers in the USA. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list.

(5) For more information about the purpose and scope of Google’s data processing, please refer to the Google privacy policy provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

http://www.google.de/intl/de/policies/privacy

19. Google Maps

(1) On our website, we use Google Maps. This allows us to show you interactive maps directly in the website and allows you to conveniently use the map feature.

(2) Google Maps is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) We have no control over the data collected and the data processes of Google, nor are we aware of the full extent of data processing, the purpose of the processing or the retention periods. We also have no information regarding deletion of the data collected by Google. Google also operates servers in the USA. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list.

(4) For more information about the purpose and scope of Google’s data processing, please refer to the Google privacy policy provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

http://www.google.de/intl/de/policies/privacy

20. Google Ads Conversion

(1) We use Google Ads, in order to use external advertising sites (so-called Google Ads) to draw attention to our attractive offers. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We thereby pursue our interest in showing you advertisements that are of interest to you, making our website more interesting to you and achieving a fair calculation of advertising costs.

(2) The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the predominant interest in the optimised marketing of our offers.

(3) Google Ads Conversions is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(4) These advertising materials are supplied by Google via so-called “ad servers”. To do this, we use ad server cookies, which measure certain performance metrics such as ad integration or user clicks. If you reach our website via a Google ad, Google Ads will store a cookie on your device. These cookies usually lose their validity after 30 days and are not intended to identify you personally. This cookie will typically store as analysis values the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions), and opt-out information (indication that the user does not want to be addressed any longer). These cookies allow Google to recognise your internet browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each Ads customer is assigned a different cookie. Cookies cannot thereby be tracked via the websites of Ads customers. We ourselves do not process any personal data in the aforementioned advertising measures. We receive only statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.

(5) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and the further use of the data, which is gathered by the employment of this tool by Google. We therefore inform you of the following according to the best of our knowledge By including Ads Conversion, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address. Google also operates servers in the USA. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list.

(6) You can prevent participation in this tracking process in several ways:

  • By setting your browser software accordingly; in particular, suppressing third-party cookies will prevent you from receiving third-party ads;
  • By disabling conversion-tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.com/settings/ads; however, this setting will be cleared if you delete your cookies;
  • By disabling interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign using the following link: http://www.aboutads.info/choices; however, this setting will be cleared when you delete your cookies;
  • through permanent deactivation in your browsers under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the features of this offer in full.

(7) For more information about the purpose and scope of your data processing by Google, please refer to the privacy policies of Google provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

http://www.google.de/intl/de/policies/privacy
https://services.google.com/sitestats/de.html

21. Google Ads Remarketing

(1) We use Google Ads Remarketing. Google Ads Remarketing allows you to see our ads after you visit our website as you continue to use the internet. This is done by means of cookies stored in your browser, through which your usage behaviour when visiting various websites is recorded and evaluated by Google. This is how Google determines your previous visit to our website.

(2) The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the predominant interest in the optimised marketing of our offers.

(3) Google Ads Remarketing is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(4) We have no control over the extent and the further use of the data, which is gathered by the employment of this tool by Google. We therefore inform you of the following according to the best of our knowledge A combination of the data collected in the context of Google Ads Remarketing with your personal data, which may be stored by Google, does not take place according to their own statements. In particular, according to Google, Google Ads Remarketing uses pseudonymisation. Google also operates servers in the USA. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list.

(5) You can prevent participation in this tracking process in several ways:

  • By setting your browser software accordingly; in particular, suppressing third-party cookies will prevent you from receiving third-party ads;
  • By disabling conversion-tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.com/settings/ads; however, this setting will be cleared if you delete your cookies;
  • By disabling interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign using the following link: http://www.aboutads.info/choices; however, this setting will be cleared when you delete your cookies;
  • through permanent deactivation in your browsers under the link http://www.google.com/settings/ads/plugin . We point out that in this case you may not be able to use all the features of this offer in full.

(6) For more information about the purpose and scope of your data processing by Google, please refer to the privacy policies of Google provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

http://www.google.de/intl/de/policies/privacy
https://services.google.com/sitestats/de.html

22. Google Optimize

(1) We use Google Optimize. With the help of Google Optimize, we perform analyses of user behaviour via so-called A/B testing. In doing so, we can show you our websites with slightly varied contents, depending on a profile assignment. This allows us to analyse our offer, improve it regularly and make it more interesting for you as a user.

(2) Google Optimize is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) We have no control over the extent and the further use of the data, which is gathered by the employment of this tool by Google. We therefore inform you of the following according to the best of our knowledge Google Optimize uses the data collected by Google Analytics. Before the analyses are carried out, the IP addresses are processed in shortened form, so that direct personal reference can be excluded. Google also operates servers in the USA. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list.

(4) You can prevent the storage of cookies by Google Analytics by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser plug-in, you can click here: LINK to prevent the collection by Google Analytics on this website in the future. An opt-out cookie will be stored on your device. If you delete your cookies, you must click the link again.

(5) The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the predominant interest in the optimised marketing of our offers.

(6) For more information about the purpose and scope of your data processing by Google, please refer to the privacy policies of Google provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

http://www.google.de/intl/de/policies/privacy

23. Hurra

On this website we use the web analytics and online marketing controlling system „OWAPro®“ provided by Hurra Communications GmbH („hurra.com“) for web analysis and optimisation of online marketing campaigns.

Provider of OWAPro is Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Germany.

Web analytics is mainly used to analyse user traffic on this website and to optimize online marketing campaigns. The following personal data can be processed by OWAPro: Online identifiers, including cookie IDs, IP addresses, device identifiers, customer identifiers, referrers, and transaction data. These data can be used to measure and optimize the success of advertising campaigns and their cost-benefit analysis to obtain information about which offers visitors have ordered or which other actions they have initiated (so called „conversion tracking). For this purpose, cookies can be used that enable the recognition of an Internet browser when you visit our website again. These cookies may store unique online identifiers (e.g. cookie ID) cookies on your device.

OWAPro generally processes only pseudonymised data, which hurra.com cannot assign to any specific data subject based on the information collected by hurra.com itself. By default, IP addresses are automatically anonymized by OWAPro. For more information on the nature and extent of personal information processed by hurra.com in OWAPro and the potential cookies used, please refer to the hurra.com privacy policy at : http://www.hurra.com/en/privacy.

To object the data processing by hurra.com for the future, you can opt-out from hurra.com-tracking at any time using the provided opt-out [http://ssl.hurra.com/opt-out?cid=4039&ln=en] mechanism.

24. Doubleclick

(1) We use Google Doubleclick. Doubleclick uses cookies to show only relevant ads to the users, to improve the statistics of campaign performance and to avoid that a user is seeing the ad several times. By using a cookie ID Doubleclick records which ads are displayed in which browser and can avoid, that these ads are shown several times. Furthermore Doubleclick can record conversions by using a cookie ID. This may happen in case a user is seeing an ad from Doubleclick and comes back to the website later by using the same browser carrying out a purchase. According to Google these cookies do not contain any personal data.

(2) Google Doubleclick is a service provided by Google. If your habitual residence is in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your habitual residence is not in the European Economic Area (EEC) or in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) The legal basis for the processing pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the predominant interest in the optimised marketing of our offers.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. Google also operates servers in the USA. In the case that personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the current certificate by clicking on this link: https://www.privacyshield.gov/list. We have no control over the extent and the further use of the data, which is gathered by the employment of this tool by Google. We therefore inform you of the following according to the best of our knowledge By including Doubleclick, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

(5) You can prevent participation in this tracking process in several ways:

  • By setting your browser software accordingly; in particular, suppressing third-party cookies will prevent you from receiving third-party ads;
  • By disabling conversion-tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.com/settings/ads; however, this setting will be cleared if you delete your cookies;
  • By disabling interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign using the following link: http://www.aboutads.info/choices; however, this setting will be cleared when you delete your cookies;
  • through permanent deactivation in your browsers under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the features of this offer in full.

(6) For more information about the purpose and scope of your data processing by Google, please refer to the privacy policies of Google provided below. There you will also find further information about your rights and settings options for the protection of your privacy.

http://www.google.de/intl/de/policies/privacy
https://services.google.com/sitestats/de.html

25. SEMKNOX Search

(1) We use, within the scope of internal product searches on this website, “SEMKNOX”, a search engine provided by SEMKNOX GmbH, Webergasse 1, 01067 Dresden. With this service, ((a list of)) products that match your search query are shown on our website. As part of the SEMKNOX search, your search query along with your IP address and, where applicable, the session ID, is transferred. SEMKNOX implements cookies that enable successful search queries. SEMKNOX uses this information on our behalf to answer your search query.

(2) The legal basis pursuant to Art. 6 (1) (f) GDPR is the preservation of our legitimate interest, and in the context of a balance of interests, the overriding interest in the optimised presentation and the marketing of our website.)

(3) The data processed as part of the SEMKNOX search is transmitted to a SEMKNOX-hosted server in Germany and is automatically deleted after 30 days.

(4) Please read point 8 of this data privacy statement, in reference to the cookies used by SEMKNOX and to cookies in general. There you can learn more about the storage time of your cookies and can also change your browser’s cookie settings.

(5) The provision of data is neither prescribed by law, contractually required, nor is it necessary for the conclusion of a contract. It’s non-provision however, means that you will not be able to use the search function.

26. Contact options

If you would like further information on the topic of data protection and our handling of your personal data as well as the exercise of your right of objection and revocation, please use the following contact options:

GEFRO KG
Rudolf-Diesel-Straße 21
D-87700 Memmingen/Allgäu

Mail: datenschutz@gefro.de
Phone: 08331/95950
Fax: 08331/9595-17

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